ESPN+ “DON’T FENCE ME IN”
ANNOUNCING THE NEW HOME OF UFC
ESPN+ needed a way to stake their claim as the exclusive home of UFC pay-per-view, while introducing a special offer.
As someone who occasionally watches UFC fights, I get why people tune in regularly. And victorious fighters climbing on top of the octagon cage always stuck with me.
What better way for ESPN+ to connect with UFC fans than tapping into an iconic moment that’s all about connecting with fans in the first place?
*Record scratch: Unfortunately they went with another promo, but in an alternate universe it lives on.
Role: Senior Copywriter
Art Director: Stacie Larsen
CCO: Gavin Lester